Jan 22, 2026

Is One Trademark Still Enough for Your Expanding Brand?

Many businesses use the new year to launch new products, services, or logos—yet often make the critical oversight of failing to update their trademark protection. What safeguarded your initial brand may not cover your current full range of offerings, leaving significant areas of your business legally unprotected. As your company grows, your trademark strategy must grow with it.

Jan 15, 2026

From Digital File to Tangible Asset: Professional Printing & Mailing for Your U.S. Trademark Registration Certificate

In the intricate journey of securing a U.S. trademark—navigating searches, applications, and examinations—the moment of triumph is the arrival of your official Trademark Registration Certificate from the United States Patent and Trademark Office (USPTO). This document is the tangible proof of your brand's federal protection, a critical asset for enforcement and business credibility. Yet, the process doesn't end with the USPTO's issuance.

Jan 12, 2026

Humor in Branding: A Look at Legally Registered Trademarks

The article highlights quirky yet legally registered trademarks (e.g., Taco Bell’s "Yo Quiero Taco Bell" slogan, Marvel & DC’s "Superhero") to show how humor enhances branding. It stresses trademarks’ dual role as legal tools and narrative assets, requiring distinctiveness and commercial relevance. Brands should use professional guidance to secure trademarks strategically.

Jan 05, 2026

Understanding the Hidden Costs of Low-Fee Trademark Services: A Cautionary Tale

This article warns that low-cost trademark services like TrademarkEngine often hide unethical practices, such as unauthorized subscriptions and difficult cancellation processes. It advises business owners to prioritize transparent pricing and ethical support over cheap upfront fees to avoid long-term financial loss.

Dec 25, 2025

Debunking Trademark Scams: Adhering to Official Protocols to Safeguard Your Brand

This article exposes trademark scams that impersonate the USPTO to solicit fraudulent payments through forged communications. It emphasizes that brand owners should only trust official "@uspto.gov" emails and follow the statutory renewal timeline to avoid financial loss and ensure continuous legal protection.

Dec 18, 2025

Navigating the Dualities: Strategic Adaptation of Trademark Law to Digital Challenges and Opportunities

The rise of social media, e-commerce, and the metaverse has created new risks like trademark hijacking and global infringement. To survive, brands must move beyond traditional legal methods and adopt proactive, AI-driven monitoring and digital enforcement strategies. In this shifting landscape, agility and technological adaptation are essential for brand leadership.

Dec 04, 2025

China Trademark Registration: A Complete Strategic Guide for Business Protection

Entering the Chinese market? Remember: trademark rights go to the first to file, not the first to use. This "first-to-file" rule makes early registration and a strategic approach—including a local Chinese trademark—essential to secure your brand and avoid risks like squatting.

Dec 01, 2025

Navigating the Statement of Use Extension: A Guide for U.S. Trademark Applicants

After getting a Notice of Allowance (NOA)​ for an Intent-to-Use (ITU) trademark, you must file a Statement of Use (SOU)​ proving your mark is in commerce within 6 months. If not ready, you can request up to 5 extensions (6 months each), giving a total of 36 months (6 + 5×6). Missing any deadline abandons your application. Use extensions if your product/service isn’t launched yet but you’re working on it. Consult a trademark attorney​ for help.

Nov 24, 2025

Are You Making These Trademark Errors?

Trademark errors include assuming state names/domains suffice (federal registration is key), poor clearance searches, weak marks, and neglecting maintenance. Professional help (like LegalHoop) ensures proper protection and avoids costly risks.

Nov 10, 2025

Trademark Registration in Canada

Trademark registration in Canada is managed by the Canadian Intellectual Property Office (CIPO). Registering your trademark grants you the exclusive right to use it across Canada for your specific goods and services.