Dec 04, 2025

China Trademark Registration: A Complete Strategic Guide for Business Protection

Entering the Chinese market? Remember: trademark rights go to the first to file, not the first to use. This "first-to-file" rule makes early registration and a strategic approach—including a local Chinese trademark—essential to secure your brand and avoid risks like squatting.

Dec 01, 2025

Navigating the Statement of Use Extension: A Guide for U.S. Trademark Applicants

After getting a Notice of Allowance (NOA)​ for an Intent-to-Use (ITU) trademark, you must file a Statement of Use (SOU)​ proving your mark is in commerce within 6 months. If not ready, you can request up to 5 extensions (6 months each), giving a total of 36 months (6 + 5×6). Missing any deadline abandons your application. Use extensions if your product/service isn’t launched yet but you’re working on it. Consult a trademark attorney​ for help.

Nov 24, 2025

Are You Making These Trademark Errors?

Trademark errors include assuming state names/domains suffice (federal registration is key), poor clearance searches, weak marks, and neglecting maintenance. Professional help (like LegalHoop) ensures proper protection and avoids costly risks.

Nov 10, 2025

Trademark Registration in Canada

Trademark registration in Canada is managed by the Canadian Intellectual Property Office (CIPO). Registering your trademark grants you the exclusive right to use it across Canada for your specific goods and services.

Nov 10, 2025

Trademark Office Action Extension

Beginning in December 2022, applicants must respond to office actions issued by the US Trademark Office within three months, down from six months. Applicants have the opportunity to extend the response deadline to six months, but must file for an Office Action Extension in order to do so. Filing the extension allows applicants an additional three months to respond to the office action.

Oct 11, 2025

Mum's Hand-Sewn Nike Logo: Once Shame, Now Son's Treasure

As kids, we often don’t appreciate the love and effort our mothers put in until we grow up and realise what a privilege it is to have a loving mother.

Sep 24, 2025

What if my trademark received non-final Office Action because the USPTO cited a fraudulent trademark filed by bad-actor?

My new trademark applications are being given non-final actions because the USPTO examiner cited a fraudulent trademark filed by a foreign entity for my mark.

Aug 28, 2025

A Better Alternative to Amazon’s IP Accelerator – Protect Your Brand with LegalHoop

Every Amazon seller knows that Brand Registry is a game-changer, offering exclusive control over listings, powerful tools to fight counterfeits, and access to premium branding features. However, don't fall for the myth that you must use Amazon's IP Accelerator program to get in—that's not the only path.

Aug 21, 2025

What is “Use in Commerce” for U.S. Trademarks

Many people are confused by the phrase 'use in commerce' when registering a trademark. This is a key requirement in U.S. trademark law, but it doesn't have to be complicated. Let's simplify what it means.

Aug 14, 2025

How Long Does It Take to Get a Trademark Approved?

For many entrepreneurs and business owners, securing a trademark is a critical step in protecting their brand. One of the first questions we hear is: How long does it take to get a trademark approved?